BSB41315 Certificate IV in Marketing

(CRICOS Course Code 087100K)
(International Students)


Who Should Study this Course?

This course is for people desiring to work in Marketing positions in a broad range of industries. The qualification reflects the role of individuals who work within a pre-determined marketing area and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for their output, however they typically report to a more senior marketing practitioner.


Students will learn marketing skills such as how to profile a market, analyse consumer behavior for specific markets, conduct market research, make presentations, address customer needs, undertake marketing activities and promote products and services. In addition to this students will learn how to research international markets, market goods and services internationally and establish networks.


The course is most suited for individuals who are currently or are aspiring to be Marketing Assistants, Marketing Officers, or Marketing Coordinators in small, medium or large firms in both the public and private sector.

Career Opportunities

Upon completion, candidates may also elect to seek employment as any of the job titles indicated below in a small to medium enterprise.

  • Marketing Assistant
  • Marketing Officer
  • Marketing Coordinator


Entry requirements

For direct entry into this program, candidates must be able to demonstrate:

Completion of the Higher School Certificate or equivalent  or

Vocational qualifications in Marketing related fields such as BSB30110 Certificate III in Business or other relevant qualifications at AQF 3 level or

Experience in the field of Marketing


Additional entry requirements:

International students are expected to have a minimum English language standard and are required to have achieved an IELTS band score of 5.5 or above prior to enrolling in the qualification.

Students of this course will be required to access computers for learning purposes and to complete course assessments. As such, learners must have beginner/intermediate computer skills in programs such as Microsoft Work, Excel, Power point and outlook and knowledge of how to use the Internet to access information.


Entry requirements will be checked at enrolment in line with the Institute’s SMP 133 Student entry requirements, selection, enrolment and orientation policy.


Issuance of AQF (Australian Qualification Framework) Certification

UIC is responsible for issuing AQF certification documentation to a learner whom it has assessed as meeting the requirements of this training product.



This qualification is part of the BSB07 Business Training Package. Learners who successfully complete this course will be issued BSB41315 Certificate IV in Marketing.



Course Duration

The program is delivered over a period of 12 months, including holidays.

The program is organized into four stages; each stage is ten (10) weeks in duration.

Stage 1 (10 weeks)

BSBMKG401  Profile the Market

BSBMKG402 Analyse Consumer Behaviour for Specific Markets

BSBMKG408  Conduct Market research

Stage 2 (10 weeks)

BSBCMM401 Make a Presentation

BSBCUS402   Address Customer needs

Stage 3 (10 weeks)

BSBMKG414  Undertake Marketing Activities

BSBMKG413 Promote Products and Services

Stage 4 (10 weeks)

BSBMKG415 Research International Markets

BSBMKG416 Market Goods and Services Internationally

BSBREL401 Establish networks


On completion of stage 1, students of this course are given a 2 weeks holiday.

4 weeks holiday is reserved at the conclusion of the course for students to complete any outstanding assessment requirements.


Class Timetables

This course is run over four shifts depending on class availability. This includes:


  • Shift 1: Monday + Tuesday (8:00am – 4pm), Wednesday (8:00am – 1pm)


  • Shift 2: Monday to Thursday (4:30pm – 9:30pm)


  • Shift 3: Thursday + Friday (8:00am – 4pm), Saturday (8:00am – 1pm)


  • Shift 4: Friday (4:30pm – 9:30pm), Saturday (1:30pm – 9:30pm), Sunday (10:30am – 6:30pm)


All classes are delivered for 20 contact hours per week


Please Note: Timetables are subject to change at the discretion of the institute.



Unique International College runs four orientations each year (January, March, June and September). For enrolment into the course, and finalised orientation details, please contact:


Unique International College

Level 1. 60 South St, Granville. NSW 2142

Dial Country code +61

Phone: 02 9637 2006

Fax: 02 9637 2009



Units of Competency



Unit Code

Unit Name



BSBMKG401 Profile the market


BSBMKG402 Analyse consumer behaviour for specific markets


BSBMKG408 Conduct market research


BSBCMM401 Make a presentation


BSBCUS402 Address Customer needs


BSBMKG414 Undertake marketing activities


BSBMKG413 Promote products and services


BSBMKG415 Research International Markets


BSBMKG416 Market Goods and Services Internationally


BSBREL401 Establish networks



Equipment and Materials

All students will be provided with required equipment and materials including text books, which is part of the tuition fees.


Teaching Methods

The program is delivered at our college premises via face to face trainer led theory classes.

Delivery of training is through the use of lectures, presentations by industry experts, group activities, pair work, demonstrations and class presentations. 



Unique International College is fully equipped with a computer lab, where students have access to networked computers with internet access and the Microsoft Office 2003 package, as well as access to printers and photocopiers. Printing and photocopying is charged at 20 cents per page.

Unique International College training rooms are well equipped with modern audio-visual facilities, including TV’s, VCR’s and data projectors.



Students are required to wear smart attire and inclosed shoes at all times while attending the college.


Assessment Methods

Assessment is summative (competency determined immediately after session delivery). Assessments may include, but are not limited to demonstrations, knowledge tests, interviews, presentations, projects and reports.


Recognition of Prior Learning (RPL)

Have you worked or studied in this field before? RPL allows you the opportunity to be recognised for skills experience and study that you may have already attained. To gain RPL you will need to contact the college for our RPL kit, which will guide you through the process of presenting your evidence. RPL will only be granted before the start of the course, or within the first two weeks of starting of the course.


RPL can be applied for by overseas students with the following conditions:

  • You are still required to attend full-time study
  • The duration of the course is reduced affecting your Confirmation of Enrolment with DIBP (Department of Immigration and Border Protection)


There is a fee for the RPL service which is detailed in the RPL kit.


Students Fees

Tuition fee: AUD $6,000

Application Fee: AUD $250 (Payable at once only, existing students at UIC need not to pay)

TOTAL: AUD $6,250



  • Students are provided with relevant student workbooks at the beginning of each unit for the duration of the unit. Once the unit is completed student may borrow the books for other times if they wish by visiting reception and also have the option of purchasing the books at a cost of $30 each.
  • Printing and photocopying is charged at 40 cents per page (black and white) 80 cents (colour).
  • All other tools and materials required for the course apart from the above is included in the course Tuition Fee.
  • Student Fees are subject to change. Please review our website or contact the college prior to enrolment to ensure listed fees are correct.
  • We do not charge any fee for services such as issuing a transcript, replacement certificate or statement of attainment or for any special purpose letter requested from the college (such as enrolment confirmation letter, term break/holiday confirmation letter).


Overseas Student Health Cover (OSHC):

All international students are required to pay Overseas Students Health Cover (OSHC). It is the student’s responsibility to check the conditions of this health cover. UIChas arrangements with AHM to assist students with obtaining OSHC, please inform your agent or our staff at the time of enrolment if you wish us to arrange OSHC for you. Charges are $350 for one person and $700 for the family for one year. Please note if you choose to get two years premium with AHM and pay for it in advance then you will get 5% discount from AHM. Please note UIC will arrange cover from your first day of attendance. If you require cover before commencement of your course with UIC, you will be responsible for organising OSHC by yourself.



Student support services

Language, Literacy and Numeracy (LL&N) support will be provided in all subjects as part of the normal tuition and assessment activities. The college will organize additional LL&N support if required on a fee-per-service basis.


For students who apply offshore, the college offers various other support services such as airport pick-up, accommodation, home stay, etc. This service will be provided on actual cost recovery basis. Please refer to the relevant information sheets for the same.


More detailed information on Student Services is also available in the Student Handbook.


Access and equity

The College is committed to integrating Access and Equity principles within all the services provided to clients in accordance with the Sex Discrimination Act 1984, Human Rights and Equal Opportunity Act 1986, Racial Discrimination Act 5 1975, NSW Anti-Discrimination Act and Disability Discrimination Act 1992. All our staff members recognize the rights of learners/clients and provide information, advice and support consistent with our mission statement, code of ethics and code of practice.

The college recognizes the diverse background of our learners from all over the world. Regardless of cultural, linguistic, nationality, gender, sexuality, religion, disability or age all students have the right to study in an environment that is free of discrimination and harassment. All learners equally have the right to be treated in a fair and considerate manner while studying at the college.

If at any time students feel that in any way the college is not abiding by this Code of Practice they can report their complaints or grievance to their trainer, Head Trainer or Chief Executive Officer.


Dispute Resolution

For details please refer to our policies and forms page.