BSB51215 Diploma of Marketing

(CRICOS Course Code 087392D)
(International Students)


Who Should Study this Course?

This course is for people desiring to work in Marketing Management positions in a broad range of industries. People in Marketing Management positions are usually responsible for managing the work of others and are responsible for implementing and reviewing marketing practices to achieve organizational objectives.

Students will learn specialist marketing management skills such as identifying and evaluating marketing opportunities, planning market research, establishing and adjusting the marketing mix, implementing and monitoring marketing activities and interpreting marketing trends. In addition to this, students will learn advertising competencies and essential financial competencies to be able to operate effectively in Marketing Management positions.

The course is most suited for individuals who are currently or are aspiring to be Marketing Team Leaders, Marketing Managers or Product Managers in small, medium or large firms in both the public and private sector.

Career Opportunities

On completion of this qualification, students may be able to work as a department manager, team leader, or coordinator in a small, medium or large organisation.

On completion of this qualification, candidates may undertake the BSB60407 Advanced Diploma of Management, or a range of other Advanced Diploma qualifications from the BSB07 Business Services Training Package or other training packages.

Academic Pathways and Articulations

This course is a part of BSB07 Business Training Package. Unique International College is accredited by the NSW Vocational Education & Training Accreditation Board (VETAB) and the qualification will be issued upon successful completion of the course of study. This qualification is recognized under the Australian Qualification Framework (AQF).

Entry requirements

For direct entry into this program, candidates must be able to demonstrate:

  • Completion of the Higher School Certificate or equivalent  or
  • Vocational qualifications in Marketing such as BSB41307 Certificate IV in Marketing or other relevant qualifications at AQF 4 level or
  • Substantial employment experience in the field of Marketing

Additional entry requirements:

  • International students are expected to have a minimum English language standard and are required to have achieved an IELTS band score of 5.5 or above prior to enrolling in the qualification.
  • Students of this course will be required to access computers for learning purposes and to complete course assessments. As such, learners must have beginner/intermediate computer skills in programs such as Microsoft Work, Excel, Power point and outlook and knowledge of how to use the Internet to access information.

Entry requirements will be checked at enrolment in line with the Institute’s SMP 133 Student entry requirements, selection, enrolment and orientation policy.

Issuance of Qualification

UIC will adhere to the requirements of the AQF for issuing AQF qualifications and statements of attainment. UIC will only issue AQF certification documentation to a learner whom it will assessed as meeting the requirements of the training product as specified in the relevant training package or VET accredited course.

Issuance of AQF (Australian Qualification Framework) Certification

UIC is responsible for issuing AQF certification documentation to a learner whom it has assessed as meeting the requirements of this training product.



This qualification is part of the BSB15 Business Training Package. Learners who successfully complete this course will be issued BSB51215 Diploma of Marketing.


Course Duration

The program is delivered over a period of 12 months, including holidays.

The program is organized into four stages; each stage is ten (10) weeks in duration.

Stage 1 (10 weeks)

BSBMKG501B  Identify and evaluate marketing opportunities

BSBMKG506B  Plan market research 

Stage 2 (10 weeks)

BSBMKG502B  Establish and adjust the marketing mix

BSBMKG514A  Implement and monitor marketing activities

Stage 3 (10 weeks)

BSBADV511A   Evaluate and recommend advertising media options

BSBADV507B   Manage quality customer service 

Stage 4 (10 weeks)

BSBMKG507A  Interpret market trends and developments

BSBFIM501A    Manage budgets and financial plans



On completion of stage 1, students of this course are given a 2 weeks holiday.4 weeks holiday is reserved at the conclusion of the course for students to complete any outstanding assessment requirements.

Class Timetables

This course is run over four shifts depending on class availability.

All classes are delivered for 20 contact hours per week 

Please Note: Timetables are subject to change at the discretion of the institute. Where timetables changes are initiated by Unique International College, the Institute will provide a minimum of two weeks notice to students.


Unique International College runs four orientations each year (January, April, July and October). For enrolment into the course, and finalised orientation details, please contact:

Unique International College

Level 1. 60 South St, Granville. NSW 2142

Dial Country code +61

Phone: 02 9637 2006

Fax: 02 9637 2009


Note: Unique International College does not offer rolling or mid-term intakes into this program.


Equipment and Materials

All students will be provided with relevant textbooks for the duration of the unit. The relevant books for the unit may be borrowed by visiting reception or may purchase books if they wish by paying the cost of book.


Unique International College is fully equipped with a computer lab, where students have access to networked computers with internet access and the Microsoft Office 2003 package, as well as access to printers and photocopiers. Printing and photocopying is charged at 20 cents per page.Unique International College training rooms are well equipped with modern audio-visual facilities, including TV’s, VCR’s and data projectors.


Students are required to wear smart attire at all times while attending the college.

Assessment Methods

Assessment is summative (competency determined immediately after session delivery). Assessments may include, but are not limited to demonstrations, knowledge tests, interviews, presentations, projects and reports.

Recognition of Prior Learning (RPL)

Have you worked or studied in this field before? RPL allows you the opportunity to be recognised for skills experience and study that you may have already attained. To gain RPL you will need to contact the college for our RPL kit, which will guide you through the process of presenting your evidence. RPL will only be granted before the start of the course, or within the first two weeks of starting of the course.

RPL can be applied for by overseas students with the following conditions:

  • You are still required to attend full-time study
  • The duration of the course is reduced affecting your Confirmation of Enrolment with DIAC (Department of Immigration and Citizenship)

There is a fee for the RPL service which is detailed in the RPL kit.

Students Fees


Tuition fee:                                            AUD $10,000

Application Fee:                                                AUD $250 

TOTAL:                                                AUD $10,250


Note: Student Fees are subject to change. Please review our website or contact the college prior to enrolment to ensure listed fees are correct.


  • Students are provided with relevant student workbooks at the beginning of each unit for the duration of the unit. Once the unit is completed student may borrow the books for other times if they wish by visiting reception and also have the option of purchasing the books at a cost of $30 each.
  • Printing and photocopying is charged at 40 cents per page (black and white) 80 cents (colour).
  • All other tools and materials required for the course apart from the above is included in the course Tuition Fee.
  • Student Fees are subject to change. Please review our website or contact the college prior to enrolment to ensure listed fees are correct.
  • We do not charge any fee for services such as issuing a transcript, replacement certificate or statement of attainment or for any special purpose letter requested from the college (such as enrolment confirmation letter, term break/holiday confirmation letter).

Overseas Student Health Cover (OSHC)

All international students are required to pay Overseas Students Health Cover (OSHC). It is the student’s responsibility to check the conditions of this health cover. UIChas arrangements with BUPA to assist students with obtaining OSHC, please inform your agent or our staff at the time of enrolment if you wish us to arrange OSHC for you. Charges are $399.96 for one person and $1000.56 for the family for one year. Please note if you choose to get two years premium with BUPA and pay for it in advance then you will get 5% discount from BUPA. Please note UIC will arrange cover from your first day of attendance. If you require cover before commencement of your course with UIC, you will be responsible for organising OSHC by yourself.

Student support services

Language, Literacy and Numeracy (LL&N) support will be provided in all subjects as part of the normal tuition and assessment activities. The college will organize additional LL&N support if required on a fee-per-service basis. 

For students who apply offshore, the college offers various other support services such as airport pick-up, accommodation, home stay, etc. This service will be provided on actual cost recovery basis. Please refer to the enrolment application form for the relevant cost information.

Other support services that Unique International College provides include:

On arrival During study Career On graduation
Airport   pickup* Education   counselling Tax File   Number assistance Certificate   copies
Accommodation* Welfare   counselling Career   counselling Transcript   copies
OSHC* Cultural   adjustment Assistance   with CV Re-enrolment*
Bank   Account assistance RPL* Assistance   in finding jobs (job vacancies published on the notice board) Social   contact
Orientation Printing   and Photocopying Services*
General   information Student   ID cards
Internet   services
Extra-curricular   activities
English   language assitance

*Fees Involved. For the full list of Unique International College support services, please click here.

Access and equity

The College is committed to integrating Access and Equity principles within all the services provided to clients in accordance with the Sex Discrimination Act 1984, Human Rights and Equal Opportunity Act 1986, Racial Discrimination Act 5 1975, NSW Anti-Discrimination Act and Disability Discrimination Act 1992. All our staff members recognize the rights of learners/clients and provide information, advice and support consistent with our mission statement, code of ethics and code of practice.

The college recognizes the diverse background of our learners from all over the world. Regardless of cultural, linguistic, nationality, gender, sexuality, religion, disability or age all students have the right to study in an environment that is free of discrimination and harassment. All learners equally have the right to be treated in a fair and considerate manner while studying at the college.

If at any time students feel that in any way the college is not abiding by this Code of Practice they can report their complaints or grievance to their trainer, Head of Studies or Chief Executive Officer.

Dispute Resolution

For details please refer to our policies and forms page.